The original MEDT ANYT cross marketing agreement was in place to help both companies prosper their on-line businesses, since that time MEDT is basically a worthless shell with dry oil wells, and ANYT moved on with a real company with a solid management team
For now its a one sided agreement that only benefits MEDT because there is no cash flow on MEDT, it was a terrible business model and shareholders basically got taken for a ride from Rick Wilson.
So now the only straw that ARI can grasp are ANYT's shares that are worth 25x as much. If you look at it in real terms it is 50X because ANYT got half the worthless MEDT shares.