"Well it's obvious that you DON'T work in advertising or media buying.
Do you know how difficult it is to get a database of mobile numbers to market too? That is what this whole thing is about. For everyone that text Domino's to Go800, the number is captured. That in turn can be used by Domino's to send coupons, offers, new pizza's whatever to those customer that Domino now KNOW's is a customer. the list cleans itself because the data comes from customers who actually contacted that company.
THAT is why this is so important/brilliant. Those databases just don't exist."
Swin man that is the real value. Every marketing manager will tell you that 50% of his/her budget is wasted, problem is they don't know which 50%.
When GOIG completes its 4 phases, marketing managers will know which 50%, this is hugh, but many can't see the forest for the trees.
MMs do what they do, forget the day to day price fluctuation, load where you can while this is still relatively unknown, retire early.
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