By the way did anybody ever actually hear Bovell make the $10 comment? I talked to him and he said he was misquoted. That it was actually $5, it was an off-the-cuff remark in response to what price SEO might sell out at, that he had NEVER talked to SEO about it and that it was just his personal opinion. He also said he had heard some people quote him as saying it was $12. Looks like another urban myth which seems to be very common here. You say it enough times and it becomes the truth.
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