Not too many people are tech savy, this will catch on because this is the easy way, to have internet on your flat screen, and there has been huge sales, on HDMI cables and equipment. GOTV, eliminates all the fuss, and possibly will kill cable and FIOS, as they might even look to our technology. Who wants to waste their time in computer stores, to get all the equipment needed to hook up your PC to a TV, and expenses. Netflix is huge, and with out tech, it will be easy. Just order from your TV. :)