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Squeezer

04/12/10 11:04 AM

#125982 RE: Squeezer #125981

INTERESTING POST FROM SIMBABA LAST NIGHT;
REALLY WORTH THE READ:

Yes Ant you are correct, while tring to find an answer to my question i was looking through the omalley site. So than i just said screw it and emailed Jay Udell himself lol.
Below are the emails, start from the bottom up.


never any inconvenience . 515 drivers out of 4,000 on my roster attended the recent workshop . Maximum stores this group handle is a little over 25,000 stores of which 14% are pure convenience stores or approximately 3500 C stores. This represents the ideal scenario however in real life usually 200-250 drivers will jump onboard first and only test in approximately 20% of there 50 stores so that the total stores available with these drivers should be around 2500-3,000 stores and within this amount of stores maybe around 700 are c stores.

Once it becomes final in a few weeks, potential orders will be placed for the limited number of stores as described above, then as product begins to sell through----we first begin to grow exponentially . More stores among the 50 stores serviced by each driver start to come onboard. Also more products also come into the equation, then more pieces per stores are added and then finally the entire process starts over again with more drivers through word of mouth come onboard as well.

Your product belongs in many more trade channels than just the c store industry. I have attached the different type of outlets we call on for your review.

Lastly, I am also getting ready to take Winning brands into the national distibution channels that my other business model calls on. I have a national Sales rep business in which we call on 1,000 C store distributors + all c store chains who buy through these distributors + all local other dsd jobbers and the major food/drug/discount chains. In this business model, we reach over 150,000 C stores. alone.

In a message dated 4/11/2010 4:24:19 P.M. Eastern Daylight Time, xxxxxxxxxxxx writes:

OK cool may i ask one other question than?
I know we are initially getting 500 drivers, of the 50 stores they service how many of them would you say were convenience stores?
Thank you for your time and i wont bother you anymore, i look forward to the shareholder conference call so we can all ask you some more questions

----- Original Message ----- Fro.m: Jayroutes@aol.com
To: xxxxxxxxxx
Sent: Sunday, April 11, 2010 4:19 PM
Subject: Re: dsd


Why in the world would I get angry? I had sent out over the weekend a press release and a news release to a very large audience and thought your inquiry came from that mailing.

Jay Udell

In a message dated 4/11/2010 4:15:38 P.M. Eastern Daylight Time, xxxxxxxxxxxx writes:

I hope you dont get angry with me, but i dont represent any company.
I'm a Winning Brands shareholder and was doing some due dilligence.

----- Original Message -----
From: Jayroutes@aol.com
To: xxxxxxxxxxxxxx
Sent: Sunday, April 11, 2010 4:07 PM
Subject: Re: dsd


50 stores per driver service twice per week

Please forgive me what company do you represent?

Jay Udell

In a message dated 4/11/2010 3:10:51 P.M. Eastern Daylight Time, xxxxxxxxxxx writes:

How many stores does your average DSD driver service?