Since I think is my last post today, I must say that your reasoning is impeccable!!! Actually, what you say kinda makes sense.
Now that I think about, I don't recall the ads at the bottom, but I can't look at the article/ad at this time since it's in someone's mailbox delivered by my lovely wife who will accompany me for cocktail and a Wisconsin fish fry this evening. Too damn cold to take the bike out!!!!!!