H.W. Carter & Sons. (133-year old workwear company introduces Vintage Carter sportswear line) (Brief Article) Daily News Record, October, 1992 After 133 years, the workwear company H.W. Carter & Sons has ventured beyond its functional utility wear and introduced the new Vintage Carter line of clothes for spring '93. The sportswear line consists of reproductions of authentic workwear from 1900 to the 1950s, including work coats, jackets, shirts and loose-fitting work pants. Wholesale prices are between $22 and $46.
The company was founded in 1859 in New Hampshire and its current owners, Norman and Steven Moscowitz, bought it five years ago out of receivership from the government. H.W. Carter is now a division of Four M Industries, Inc. Currently, the workwear division of the company sells 715 accounts with a volume of $2.5 million.
Recognizing his relationships, know-how and notable apparel industry success, in 1990 Carter’s Watch the Wear CEO, Norman Moskowitz forged a strategic partnership with Jeffrey. Determined to propel the 115 year old trademark into the new millennium, Jeffrey established himself as interim Marketing Director; swiftly performing a comprehensive rebranding. He spearheaded the characterization of a signature brand image and unifying logo, further coordinated color and fabric palettes and identified applicable market trends for trailing.
Mimicking its creative makeover, Jeffrey and Norman brought the Carter’s Watch the Wear enterprise into the new era with a progressive licensing venture. Together they enlisted over 30 manufacturers as licensees; moreover consulting on marketing, merchandising and sales strategies in all apparel categories. Today the company still enjoys a successful children’s clothing business, booming with an ever expanding clientele and vast consumer awareness.
A & N Enterprises LLC represents brand names such as Carters Watch The Wear, Sahara Club, National Polo Club, Calvin, Quiltex Princess Collection, and Wee Willie. Contact: Norman Moskowitz, President, 212.594.4175, x1; norman@anlicensing.com; www.myprincesscollection.com
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