21st Century Technologies' prizeWise Announces Schedule with Specific Times for National Television Advertising on DIRECTV LAS VEGAS
21st Century Technologies Inc. Troy Lovick, 702-248-0309 (1 p.m.-3 p.m. PT Mon.-Fri.) troy@troylovick.com or Gemini Financial Communications A. Beyer, 951-693-4534 (10 a.m.-12 p.m. PT Mon.-Fri.) ir@texn.com
prizeWise Sets New Daily Sales Record of over $12,000
21st Century Technologies, Inc. (OTCBB:TFCT) today announced the schedule for portfolio investment company prizeWise, Inc.'s national television advertising on DIRECTV(R). The original schedule was adjusted to gain exposure on nationally televised sporting events, specifically the highly rated Sunday evening National Football League game.
The traffic department of DIRECTV has scheduled the spots to air on Friday, December 17 at 4:14:15 PM on all ten channels in the sports cluster and again on the same channels on Sunday, December 19 at 6:14:15. The 30-second spots produced especially for this campaign will air on College Sports Television, ESPN, ESPN2, ESPNEWS, ESPN Classic, Golf, NFL, and Speed Channels, the Outdoor Channel and Outdoor Life.
"We realize that our investors are anxiously awaiting these commercials, but we felt that this schedule, consisting of airings during high interest, nationally televised events would provide the highest possible exposure for prizeWise.com. There have been some scheduling challenges attributable to an excessive holiday inventory of advertisers and the bid for spots system used by the broadcaster, but we frankly feel that this schedule will provide a greater benefit to prizeWise. We are especially excited to have the Sunday evening slots during the highly rated evening NFL game, as well as NBA, PGA and college basketball coverage," commented John Dumble, President/CEO of 21st Century Technologies.
New prizeWise Sales Record
According to the prizeWise.com staff, over 770 sweepstakes have been won this month and the site set a new daily sales record exceeding $12,000 on December 14, 2004.
prizeWise.com (http://www.prizeWise.com) is a site that retails coupons and valuable offers from nearly 1,000 national and local companies with an option offered to purchasers to receive tickets to enter sweepstakes contests on the Web site. prizeWise.com is currently conducting over 3,800 live sweepstakes on the site. The public is invited to watch a brief tutorial about the site at http://www.prizeWise.com/huh.asp and browse the Web site without obligation.
21st Century Technologies is a Business Development Company, operated pursuant to the Investment Companies Act of 1940. It holds various enterprises as investments and seeks to grow companies in which it has an interest.
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The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the company's filings with the Securities and Exchange Commission.