I think this should be stickied. (Post #29684) GOIG is going to be huge barring economic meltdown, an asteroid hitting the earth, or global thermonuclear war... :)
I posted these parts of this article because Go800 will be taking full advantage of these trends in Texting and Businesses will be taking full advantage of these trends in Texting via Go800. It's a Win, Win future in GOIG - Go800.
Marketing to consumers’ cellphones has long been viewed as something of a holy grail by businesses – prized but always beyond reach. Recently however, new mobile technologies have gone mainstream, making the elusive goal of an always-on connection with customers firmly within reach of even the smallest business.
1) Text message marketing goes mainstream
According to the Mobile Marketing Association, text message marketing is already the most widely-used form of mobile marketing, but you would be hard pressed to find it in use on Mainstreet U.S.A. That’s going to change in 2010,
Text message marketing for business use has been around for several years now, especially at youth-friendly establishments like fast food joints, hip clothing stores, and the nightclub scene. Already, a Comscore study shows that 25% of mobile phone users participate in at least one (and up to 10) SMS marketing program monthly.
But I expect 2010 to see far greater adoption due to:
•Adoption of Texting across generations – Texting is now engrained in our way of communicating, with the average American sending/receiving almost twice as many texts than phone calls
•Acceptance of mobile coupons – A recession-weary public hungering for discounts is latching on to mobile coupons as the ‘killer mobile app’ due to their convenience. More consumer-packaged goods companies, restaurants, and grocers are launching mobile coupons each month.
•Proven ROI – Texting is proving its chops versus email and social media. On average, texting gets seven times the response rate versus email (7% vs 1%) and reaches twenty five times the number of users as does Twitter.
•More small biz friendly offerings – Owners need easy-to-use and affordable texting providers if they are to be successful. Thankfully, providers are recognizing it’s not always about catering to the Fortune 500 and are starting to offer price points as low as $10 or $15 per month. The uses of texting are as varied as those of a swiss army knife: promotions, coupons, alerts, staff messages, sweepstakes, trivia, and voting. Whether you’re a barber shop, video store, or yoga studio, see what texting can do for you in 2010.
4)Inventive smartphone applications will dazzle with new ways to engage customers – but ultimately disappoint in 2010
In my opinion the potential use of mobile phones is hardly being used. Why shouldn't it be poosible in the very new future to use the goip service and buy your festival/concert/party/club tickets immediately by your phone. Seconds later you have a message which is your ticket. Payment is also no issue as you can already pay with your cell phone your parking tickets. Btw, even in the underdeveloped country Bosnia it works fine for more than 2.5 years already.
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