For the love of god let it go. The Anion and Viatek argument has been made time and time again on here. It's a dead issue. They do not advertise. They will not be a household name bc of that. ZVTK is a top advertiser of infomercials regardless of product. This will translate in multiple retail deals due to this commitment. But guys like you periodically post info on the "weak" competition to this product(fyi the inventor of this bulb has a major position in Zevotek) to create needless arguing on here. If you are dumping today after holding the past few weeks or months it says a lot about you. Sales figures are forthcoming, and the real run has yet to come. Farewell.