Replies to post #181862 on Eternal Image Inc (fka ETNLQ)

[midrew]

Evidently we will see solid numbers in 2 months (56 days)

[pbrain]

No one knows the numbers including Matthews % of financial risk. EI's financial risk is the cost of the license each year.

[Calfire]

It is simply not true that EI assumed "NONE" of the risk. You don't think EI assumed risk with a 10-year license agreement with VOF at $200k per year. That is a $2m committment. Forget about candles for the moment. Matthews can get out in 2 years if they want...right...leaving EI holding the bag for the remaining 8 years of the VOF license? The buyout clause in the LOU suggests to me that Matthews sees something here that you do not see.

Rather than speculate that the Matthews deal is no good for EI...why not just wait for the Q's to speak for themselves...by EOY these questions about the Matthews deal will be academic. IMO

Even if EI only makes 3% net profit out of this package after covering the annual license fee...that would work out to be $60k net profit on a 2 million dollar deal. Ten similar licensing deals would be $600k net profit...see where EI might be trying to go with this. EI specializes in license aquisition and maintenance...skimming a percentage off the top from the product manufacturer to cover expenses. Keep the profitable licenses and let the others go if they don't produce over time.

[ChangeDirector]

There hasn't seemed to be tons of interest in customized caskets or expensive pet urns in years. Will that change because ETNL simply has a different manufacturer who will produce their goods and per the PR, sell them to ETNL?