Although you don't dispute the value of evaluating a new product, you don't seem to realize that the evaluation of a new new product before it has begun shipping, with no personal experience of it is not a very reliable evaluation.
My suggestion is simply that there is a really cheap way to determine if it is something that might drive the price of the stock up over the next two or three years.
If an investor was thinking of buying 100 shares at $225, it would only cost about 2% of the proposed investment to own and fully experience the product.
That's a pretty cheap cost for the benefit received.
The alternative for an investor is to wait and read what other people think.
Here are some evaluations of the iPhone, before it began shipping:
“There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I’d prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”
Steve Ballmer, Microsoft CEO, 30 April 2007
“We Predict the iPhone will bomb. Which means that when the iPhone comes, Digg will likely be full of horror stories from the poor saps who camped out at their local AT&T store, only to find their purchase was buggier than a camp cabin.”
Seth Porges, The Futurist, 7 June 2007
“That’s the problem with hyping a product before it comes out. It’s bound to disappoint no matter how good it is, and if it isn’t quite as good as advertised, well, I suppose we’ll be surprised by some other cool thing. Maybe the cellphone equivalent of Nintendo’s Wii. Nobody saw that one coming.”
Brent Schlender, Fortune, 30 May 2007 (11 June 2007 Print Edition)
“What does the iPhone offer that other cell phones do not already offer, or will offer soon? The answer is not very much… Apple’s stated goal of selling 10 million iPhones by the end of 2008 seems ambitious.”
Laura Goldman, LSG Capital, 21 May 2007
“Apple begins selling its revolutionary iPhone this summer and it will mark the end of the string of hits for the company.”
Todd Sullivan, Seeking Alpha, 15 May 2007
“Apple should pull the plug on the iPhone… What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures… Otherwise I’d advise people to cover their eyes. You are not going to like what you’ll see.”
John C. Dvorak, 28 March 2007
It's anyone's guess how the iPad will sell. There were a lot of very talented people who guessed wrong on the iPhone, so you won't have to feel all alone if you're wrong on the iPad.
Most of those people continued to get it wrong even after the iPhone began shipping, indicating that they wouldn't recognize great engineering even when they held it in their hands.
My suggestion presumes an investor will be able to recognize the investment value of a product when they see it and hold it in their hands. If they can't do that, (either the recognizing or the holding) then they're stuck with reading reviews like yours, which are based on pre-judgements.
Because you're so eager to discount the iPad, I don't think you're interested in a discussion at all. I've probably spent more time on this than I should have.
We agree on this:
Time will tell.