Commenting on the announcement, Zevotek's CEO, Rob Babkie, said, "Zevotek's marketing plan is designed to showcase our Ionic Bulb across America. The IMS ranking is a powerful independent confirmation that we using TV advertising to build consumer and retailer recognition of Zevotek's Ionic Bulb. Major retailers like Target, CVS, Costco and Ace Hardware want to know Zevotek's TV advertising supports Ionic Bulbs placed on their store shelves. IMS rankings give retailers independent proof of Zevotek's marketing muscle. With the IMS rankings in hand and continued advertising, Zevotek is ready to develop retail distribution for our Ionic Bulb and to announce future developments."
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