I concur; Here's another though, similar to what bobafett posted:
There's really only 2 kinds of (positive) PR's. Those that contain actual hard numbers, and those that don't. So you have a PR about "last quarter we made x amount on product y. And then you have "We have entered into an agreement with company ABC to make product XYZ". You can really only have so many of the latter before people stop paying attention. You need those hard numbers or at some point it just doesn't work. That's where we are now.