Replies to post #665 on China MediaExpress Holdings, Inc. (fka CCME)

[Drexion2004]

Nope, the report is incredibly conservative. Net income expectations come in BELOW the starr financing make-good numbers after all (This means management would have to personally pay penalties).

One example of this is their assumption of a 10% CPM hike in 2010. They show how CCME has a much lower CPM rate than its direct competitors VISN/FMCN (and like 2% compared to TV media)... They go on to say how VISN/FMCN will raise their rates by 15%-20% in 2010...

If CCME has much much lower CPM than its direct competitors, those competitors are raising rates 15%-20%...How can the analyst assume CCME raises its CPM by LESS percentage points than its overpriced competitors? At the very least he should assume the same CPM percentage increases.

-Fernando

[was Superman]

No you are correct AND it assumes lower numbers than Starr even geez conservative