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03/15/10 9:33 PM

#2698 RE: e-ore #2697

BFHJ....Ex-Date to be set this week,6-1 share dividend.



Beneficial Holdings, Inc. Updates Dividend Pay Date
Monday 03/15/2010 3:14 PM ET - Marketwire

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Symbol Last %Chg
BFHJ 0.0135 -3.57%

As of 3:35 PM ET 3/15/10
Beneficial Holdings, Inc. (PINKSHEETS: BFHJ) today updated shareholders as to the progress of the Company's dividend submission.

On March 15, 2010, FINRA requested that the Company modify its dividend pay date. As a result, the Company submitted a new issuer request form to FINRA listing Thursday, March 18, 2010, as the new pay date. The transfer agent submitted a transfer agent verification form to FINRA with the new pay date.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and management holding company, specializing in acquiring undervalued gaming assets. The Company presently maintains one hotel and two physical gaming properties and is in the process of acquiring a third property while creating its online casino. The company funds its acquisitions with private investment capital with the intent to increase shareholder value while building a world-class gaming operation.

The Company's authorized shares are 903,000,000 to accommodate the dividend. Presently, there are 89,587,907 restricted shares, which will increase to 627,115,349 after the six share dividend. There are no more than 39,412,093 free-trading shares presently, which will be a maximum of 275,884,651 free-trading shares post-dividend.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update any statement to reflect future occurrences.

Media Relations
Beneficial Holdings
www.beneficialholdings.info
+505-8367-3333 Telephone