That's the point I'm making. The short code market is going to be huge. 46800 (Go800) is a short code. It will be one everyone, hopefully, will know. Whereas a company buying their own 259871 or something, who will remember that when they need it?
By selling the keywords you link the power of shortcode with something people can remember. GoIP is taking it to the next level for marketers and saving them the trouble of getting it provisioned themselves.
Think if a few years down the road I know I can get a cab from any major airport in the country simply sending taxi to G0800.
So much more powerful than some cab company having their own shortcode that residents won't remember and visitors wouldn't know.
GoIP can simplify and enhance these company's own ad hoc attempts.
News 
Market Data 
Discover 
