I was thinking national chain, just dont want to use real company names it seems some people take that little bit and run with it like it is truth instead of just what it is , just people talking :P
from looking at the website it looks only brand name words are $500 the others are area code dependant. some are under $100 a month even! this looks good cause words can be used multiple times for different area codes. so a word like taxi would be cheaper to lease up here in iowa, whereas a new york zip would cost more.