they have time to fix that. but lets say instead of $50,000,000. for 1st year sales in the US they only did 10-15 mil$ that is still a home run to me when added with their total world sales. you compare that to the other ecigs out there that is big. that give them time to ramp up many times production for the next year, it grows no matter what.
at some point when the have the money , they will have to challenge the FDA publicly. that will change everything for the better.