Ice,
I hear all that you said and mostly agree here with one exception...
When you stated that if HESG were spreading rumors, wouldn't they have alerted you. Well, in truth, I would say no. You have established yourself as someone who is a cheerleader for the company, therefore, people would be less likely to believe the news coming from you.
Now if Eric or Tradr suddenly post an email from the company speaking of good things, well then, that would be somewhat more compelling.
Keep up the good work!
Neo