You can't comapre the two. One comapny has been in place for decades and the other for just a few years. and in thise few years, they have never proved themselves to sell much of anything. Until the recent change in commercial, the current commercial was only in place for a few cycles on cable. Very different from the pepsi example
They are simply doing what all people, companies do or should do. Buy what you can afford. If you can only afford an ex porn star that is having time looking for work, hire her cheap. Make money off her get the new Billy Mays