I think what these pinkies do is they try to do things to gain some sort of credibility, and they also allow the stock to have a couple of runs, by whatever method, and then people are forever hooked on them waiting for another big run. They don't want to be caught out of the stock. They keep averaging down and encouraging new investors in.
Then the company can forever pump and dump and receive a nice salary. I doubt 90 percent of them ever care whether the business is ever successful or not.