The PR that was released yesterday was dull and didn't answer the one question we really wanted answered. If they had added one sentence, it would have made all the difference.
From this: "I am pleased to announce to investors that we have reached the stage of our strategic plan that begins focusing on retail and catalog sales of our Ionic Bulb."
To this: "I am pleased to announce to investors that we are extremely pleased with the results of our campaign so far. Sales have reached the stage of our strategic plan that we can begin focusing on retail and catalog sales of our Ionic Bulb."
Because there was no mention of actual sales or any current negotiations or contracts with a big-box retailer, there is little reason to get excited yet.
However, I still think we are trading at a 50% discount. Normally, a pinky moving into revenue is a strong price mover. But it's a very tough market right now. ZVTK is going to have to promote itself a little more aggressively if it wants attention.