If pre-load telefonica handsets have Latin America covered and pre-load sony-ericsson now shipping Global covered and Neustar with ANY handset have Usa and Mexico covered and its already running on the Weather channel covered and Europe and Japan already up & running covered and Then The WORLD CUP Hits !! and the #1 & #2 brand marketing monsters { you know who they are } kick in with their World Market Plan for World Cup Soccer and I've read 3 or 4 articles on the fact that they are using these soccer matches as a GloBal Launch of 2d barcode eco=systems After world cup is over and the revenue starts rollin"in by the end of this year...thats the way I see it, and its only my opinion