It's not "fluff" when it involves dollars. Fluff would be something like a PR what annouced they had moved offices. But, good solid info like sales exceeding expectation is hardly fluff. These guys need to get on the ball and start putting out PRs that tell us what is going on with the financial health with this company. We shareholders deserve this and it is expected.
Absent a transcript of conversations or correspondence between ZVTk and retailers there's no way to know one way or another. So I guess Engle was comfortable articulating it in the broadcast which isn't subject to the more rigorous standards they've imposed on themselves in their press releases thus far. My opinion.