Really, this next quarter is sort of a "do or die" quarter for Artisanal. The Company is finally making some progress in transitioning from a specialty store to more of a distribution network for their "branding". To get the product in supermarkets and wholesale chains is a giant step for Artisanal, but we're going to find out if it has a major effect on sales and margins. The premium cheese market isn't exactly a recession-proof niche, though having a retail presence for the Holiday's may be key.
Another negative is that the stock simply doesn't trade much at all, and is going to need a blockbuster quarter of earnings to get noticed. I'm hoping for the best and like the wild card potential, but I only have a minimal investment here. Still, with a good quarter, all it would take would be a few microcap boards/groups to pick up on the potential to give the stock a good pop.
I wait with bated breath :)
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