Its a real simple answer to why we are so lucky to see a pps this low... Its just starting. Just go look at the spng chart, or a million other stocks that were just starting there climb. What you need to look at is what the company is actually doing!!!!! Not what a company is hoping for, or saying they want to do, WHAT THEY ARE DOING NOW. We have, Commercials, other advertising, solid sales, and take a look at the product a company actually has. This product is unreal and comes at a crucial time for people to conserve energy and money, also people going green and trying to be more consious about there health and there families health and this bulb helps them with that. The pps is low because this is just starting, but it will not be for long. Enjoy and good luck.