Reader Rabbit has been the #1 DS game on Gamestop.com for a couple of weeks now. I think it was as high as #6 or #7 out off all products on the website before Christmas... The website sales are independent of store sales and doesn't track them also... You are correct though... It is a really big deal to accomplish this from suc h a small publishing company... The good times are about to roll..
They will have enormous revenues on RR. I expect easily + 100,000 units to be sold. For every unit they get 10 dollar ==> 1,000,000 dollar revenues from RR alone
Graffiti has the North American rights to publish the Reader Rabbit Library on DS, Wii and Iphone...They have to pay a royalty to the game developer but still get about $10.00 per game profit for the games that retail for about $29.99. I would really have no idead what the profit would be on the Iphone releases.