That's why they call it a "Story stock." If you believe the story, or want to, it is a beautiful thing. If, on the other hand, you are a bit skeptical, you look at filings as things designed to be defended in court as (at least) minimally true, but the story can run wild.
For example, look at the same CEO's other financial filings, and when new management posted amended financials up in their place, there was quite a bit of difference. The more you want to believe, the easier it is to be deceived. But all we have to lose is money we already wrote off. I feel sorry for Scott Steciw, the last of the true believers.
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