They won't be able to do so unless people sell off their shares. WE actually have the power here. The problem is that panic takes over weak hands and MM's capitalize on such stupidity. For those with funds to play with, I say, BUY and BUY loads of this. By buying and holding, we will force the MM's to cover at higher prices and even sooner than news is released.
This is not rocket science, but it does take an organized effort.
GLTA! and I look forward to good days with HESG trading in the pennies in 2010.