"The relationship with Megola Inc. concerning the development of major markets for the Hartindo Anti-Fire product has proven to be disappointing in that Megola failed to deliver to MSE what it had promised, and became a barrier to MSE's successful launch of Hartindo products. The situation with Megola became intolerable, prompting MSE Enviro-Tech Corp. to take this decisive action in selling the Hartindo rights. MSE has, in the best interest of its shareholders, attempted to improve the relationship with Megola numerous times over the past few years. However, given these exciting new products and the improved control over manufacturing, MSE now feels it is in the best interest of its shareholders to move beyond Megola."
This part was critical, now they have a degree of control on the supply side (but how much more control?).
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