Traderfan, anyone...I'm trying to figure out why SBAY gets only 30% (give or take) of the receipts...especially since they paid for/produced the movie themselves.
Who gets the other 70%? Surely it's not all going to taxes or the theaters.
And why would it depend on how much is spent on promotion anyway?
If you spend $10k or $10M on promition, why would your % take of the actual sales differ? Promotion costs are promotion costs, receipt sales are receipt sales.
It's a confusing pr- but I thought SBAY would be getting more than 30% of the receipts...a lot more.
Am I missing something?
(please don't think I'm bashing---I'm just trying to wrap my brain around what they're saying in this pr. Despite my personal dislike of Crane, I have always loved the sector SBAY is in, and I will probably buy back if they file an S-1 for Nasdaq)
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