The worst thing they could do would be to tell about a deal they have cooking. To date, I have never seen them be so quiet. I think that tell more than a bunch of flowery words, just to make you feel good. I believe!
your right-"It's a credibility issue" They have none so far.Just look at Luca's facebook page-Picture of 2 girls kissing.Now I don't really care about his behavior after work but if you list your job as IR and Marketing director and some companies happen to see that what are they to think.Those kind of picture are offensive in some cultures and yet they are trying to sell their product around the world!And in some companies he would be fired for posting such pictures and listing his job on the same page.