By simply stating a dollar figure John can not be held liable for pumping a company he is a principle in. He might have meant he had $18 in his pocket.
It doesn't speak to his character that he's touting his company's stock price on FaceBook.
Update on FB Oh - I see I forgot to include the text with the $18. I meant $18 for the sports fundraising PakIt kits that are being produced.
I've got to get back to work guys -- we are running three shifts now. I am really tired and as you can tel;l, it's just started. Have a great day . talk to you tomorrow. I am looking forward to meeting you all at the shareholders meeting.