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News for 'WNBD' - (Winning Brands to Commence Filings)
BARRIE, Ontario, Dec 31, 2009 /PRNewswire-FirstCall via COMTEX/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), www.WinningBrands.ca , a non-reporting issuer and manufacturer of cleaning sensation Winning Colours Stain Remover, reports that it is nearing completion of its 2009 Issuer Information Statement for filing in January 2010, thus commencing regular filings through Pink OTC Markets Inc. www.PinkSheets.com. The intention to begin filings was referred to by Winning Brands earlier in the year as an objective by year-end; the company is now confirming formally that it will be proceeding as indicated and that the first filing will include information for the year 2009, reflecting the cumulative effect of all operations since January 1, 2006.
Since January 1, 2006 Winning Brands had been in a phase of early stage brand development called "Initial Operations" commencing with its acquisition of Niagara Mist Marketing Ltd, a boutique manufacturer of advanced cleaning solutions. The purpose of the Initial Operations Phase, which included extensive R&D and test marketing, was to determine which product and market factors would best serve as a USA launch platform for Winning Brands' innovative cleaning solutions. During Initial Operations, Winning Brands has invested several million dollars to purchase, design, test and own a variety of contending formulations, trademarks and goodwill. Winning Colours Stain Remover has emerged as the lead brand for USA launch purposes. Winning Colours Stain Remover has the unusual performance quality of being as strong as a solvent, yet gentler than soap, with the result that Winning Colours is remarkably kind to skin and the surfaces to which it is applied. Duration of the Initial Operations Phase for Winning Brands was determined by the need to ensure that performance characteristics of its lead brand could compete and surpass the best in class to become America's favourite stain removing product and multi-cleaner - and to warrant an international consumer following.
A characteristic of the Initial Operations Phase was for Winning Brands to obtain listings with the Canadian subsidiaries of U.S. owned retailers, such as Walmart and Home Depot, who have stores coast-to-coast in Canada. This was in order to prove that Winning Colours Stain Remover would satisfy consumer performance expectations, even when used by thousands of store customers spanning a variety of demographic "types," and to prove a low rate of product return. A further objective of Initial Operations was to demonstrate to category-leading national retailers that Winning Brands is capable of doing business with them.
"2010 is a new period in the company's life," said Winning Brands CEO Eric Lehner. "On January 26th work is beginning to develop our first-ever U.S. national Direct Response TV commercial. The commercial is to be broadcast on U.S. cable systems nationally. It is well known that products in our category are particularly well suited for this venue, leading to a number of famous success stories. Our U.S. national DRTV can provide a powerful source of direct revenue while at the same time building U.S. consumer awareness of Winning Colours Stain Remover - a factor of interest to large U.S. national retail relationships which are forming behind the scenes. Furthermore, toward the end of 2009, we have begun adding local U.S. independent retailers at an unprecedented pace as distributor operations are getting into gear. Winning Colours is now on the shelf in almost every State in America. 2010 is not going to look like the previous phase. The conditions are ready for us to leave behind the Initial Operations Phase, which is characterized by modest sales and high development costs, in order to enter the Implementation and/or Growth Phase in 2010. Everything we have done in the Initial Operations Phase has been preparatory - 2010 is the year in which these things can come together and bring impressive results. My goal is simply that our shareholders will own a brand(s) which is on a steep upward trajectory so that the 'sky is the limit' as far as the future value of their company is concerned," Mr. Lehner says.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours Stain Remover alternative to conventional solvents. The innovative stain remover and multi-cleaner is much discussed on YouTube and targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water as a multi-cleaner at home and industry. TrackMoist track treatment and dust suppressant is gaining fans in all sectors of motorsports for its ability to dramatically conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications, Paul Knopick (949)707-5365
News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
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