According to Grass Roots Research and Dist Inc, short term PPS is estimated at .22, mid term .58, and long term $1.50.
This based on their new products pipeline which at that point did not include the water products and the Vata Brasil line. Since this report was issued on June, 16, 2009 the company has adjusted their product strategy and will continue to do so based on feedback from its initial product launches - starting next Monday with the Beagle.