Take a closer look at SSPT and what else they just did - they bought a company with massive debt loads for a huge chunk of stock as well.
You do have to wonder how much of all of this is just trying to find a sstory with legs that allows them to sell a massive amount of stock and then retire somewhere all the while having no intention of actually having a real business.
Really, buying a shot liquor company and then claiming that your contacts in the stain pen market will help you increase sales of the shots from 600 for a quarter to 600,000 in 60 days...not sure the stain pen group will help with that.
Good luck with your investment here...although investment is being generous IMO...