fpg - I believe it's a mix of Intel's hypocrisy - "Intel's "leadership role" in getting 64-bit computing to the desktop"" and Keith's irony - e.g. Intel is at it's best in its hypocrisy.
Heh, you guys just don't like facing the fact that when Intel flips the switch on EM64T for its desktop chips it will probably put far more 64 bit chips into the market place in its first quarter of sales than AMD has in total since day one.