Regardless, these number will give us a basis to compare growth too, going forward... This, along with the whole transparency thang, is the only significance i see in releasing the numbers at this time.
Valuing this company based on CURRENT numbers is faulty IMO... You have to look at what they've done and where they're headed to see the TRUE potential.
9 times out of 10 a stock with interest will reflect FUTURE potential, not past results.... One major USA chain is worth more than ALL of the revs they have now IMO and what are the odds of landing a major USA chain (or more) at this point?
PS: Personally, I think it would be good for the stock to put out low numbers, then give sales updates in 2010 that proves growth it accelerating past that point.