The 4 counties that are covered by Austin Beverages are Travis, Bastrop, Williamson, and Hays. The territory covered by the distributor includes stores such as 7-11 and other regional and national chains.
I live in Williamson County and work in Travis County.
Travis, Bastrop, Williamson and Hayes counties are basically the Austin/Round Rock metro area. There is about 1.6 million people in the Austin area. When you include the Austin to San Antonio corridor I believe that there is over 4 million people. Also, I-35 runs through Austin and is considered the NAFTA super highway, so lots of traffic.