This is my last message since I am only allowed three. I thought this article might be of interest.
Press Release Source: Cox Communications
Cox Media and Time Warner Cable Agree to Interconnect Advertising Sales
Wednesday August 11, 1:22 pm ET
Cox Media to Reach 84% of San Diego Households
SAN DIEGO--(BUSINESS WIRE)--Aug. 11, 2004--Cox Communications and Time Warner Cable today announced that as of August 30, 2004, the two companies will enter into an "interconnect" agreement that will allow Cox Media to represent Time Warner's advertising sales in the San Diego area. Cox Media is the advertising sales division of Cox Communications.
The interconnect agreement between the two companies means that Cox Media will interconnect San Diego's cable television households, which translates to over 865,000 homes. An interconnected market links the cable operators within one designated market area (DMA), making it easier for advertisers to place commercials market-wide, just as they would with local broadcast stations. Since August of 2001 Cox Media has represented Adelphia Cable advertising sales in San Diego, which accounts for over 66,500 homes in North County San Diego.
"This agreement is an exciting new venture for both Cox and Time Warner, and will allow us to compete on a new level," said Mike Miller, Regional Vice President, Cox Media. "The reality is that the landscape of television viewing has changed. Cable television programming offers strong and consistent ratings that surpass broadcast television and reach as many or more individuals."
"The goal is to make it easy for businesses to buy local cable advertising," said Jeff Fisher, Vice President and General Manager, Cox Media San Diego. "Cable is an important piece of any media plan, and when it comes to media-buying, one stop shopping is a tremendous benefit to our clients. This market consolidation will make placing commercials market-wide a much more seamless experience."
"Based on the success of interconnects we manage like those in Cleveland and Minneapolis, we believe Cox Media will have similar positive results with the ad sales business in San Diego," said Larry Fischer, President of Time Warner Advertising Sales. "Cable networks continue to gain in the ratings and selling across all cable territories in a marketplace creates an unbeatable combination."
Cox Media provides local, regional and national businesses the opportunity to place their commercials on more than 50 of the most valuable brands on television, including ESPN, TNT, Lifetime and Channel 4 San Diego.
About Cox Media
Cox Media, a wholly owned subsidiary of Cox Communications, Inc., is one of the country's largest cable television advertising sales organizations, reaching more than seven million subscribers. The first to commercially deploy digital program insertion and on-demand advertising, Cox Media uses advanced research and media planning, customized promotions and state of the art commercial production to help businesses connect with their audiences. From broad reach on highly rated programs to laser-sharp targeting of specific audiences, Cox Media provides more choice, better value and smarter advertising solutions to its clients. More information on Cox Media can be found on the Internet at www.coxmedia.com.
Cox Communications San Diego
Cox Communications is a full-service telecommunications provider, serving 534,000 customers and employing 2,300 individuals throughout San Diego County. The company offers an array of services, including Cox Cable, Cox Digital Cable, Cox High Speed Internet, local and long distance telephone through Cox Digital Telephone, Entertainment on Demand, Cox High Definition Cable, and Cox Business Services. Cox Communications also owns and operates Channel 4 San Diego, the television home of the Padres and award-winning local programming. To date, the company has deployed more than 70,000 glass miles of fiber optic cable. The nation's third-largest cable television provider, Cox Communications serves approximately 6.6 million customers nationwide. It has been operating in San Diego County since 1961.
About Cox Communications
Cox Communications, Inc., a Fortune 500 company, is a multi-service broadband communications company with approximately 6.6 million total customers, including approximately 6.3 million basic cable subscribers. The nation's third-largest cable television provider, Cox offers both analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com.
About Time Warner Cable
Time Warner Cable owns and manages cable systems serving 10.9 million subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value and world-class customer service, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high definition television, high-speed data, wireless home networking and digital video recorders. Time Warner Cable is a subsidiary of Time Warner Inc.
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Contact:
Cox Communications
Judith Morgan Jennings, 619-266-5382
or
Time Warner Cable
Keith Cocozza, 203-351-2039
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Source: Cox Communications
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