Billy,
I agree. I did like hearing that they were going to focus on Kid Rock Beer in Michigan, and Rheingold Beer in New York and New Jersey regions. Kid Rock is hot in Michigan and a reintro of Rheingold (New York region) has immediate recognition and marketability. Regional Focus and Execution is the key NOW! You have to know the rules for the game that you are in, and locally versus nationally is where the emphasis belongs now and for the immediate future in regard to DKAMs success.
Although I'm sure it tugged at their hearts, dropping Newmans brands was a necessity that will take a financial drag off the DKAM portfolio. Shelving the sparkling vodka, etc. and focusing on established core brands was wise as well. It looks like Olifant Vodka will be a huge factor because of the quality and price point. Execution and delivery are KEY!
Whomever is really calling the shots NOW, has the shareholders in mind and the company moving in a profitable direction that will take a lot of time and patience. Most of the outside shareholders that are here now will not be here when DKAM takes off (if it does). Although we have INVESTED in DKAM it can only be seen as a gamble at this point until we see a continued reduction of debt, and a positive move in sales revenue trending towards profitability. SALES and continued growth in SALES is the only thing that will move DKAM. It will take time.
We'll see how it plays out because we are in the same boat and we'll be here. I'll be adding to average down. I'm betting on Kid Rock Beer's success with a turn in the economy in 2010 that will have DKAM in a more positive position by summer 2011. Keep the faith. Hang tough. IMO! Coach
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