Fair post 'Sponge'... And agree with this excerpt of that:
..."I really don't think you understand the southwestern desert mentality. Nearly everyone goes to the desert to camp, and enjoy time with their families. This includes dirt bikes, ATVs, UTVs, dune buggies, and 4x4s. This company has strategically placed themselves in the heart of these activities with products priced considerably below their competition. They have chosen to expand through partnerships, and acquisitions, at a time when the economy is beginning to recover in their area. I grew up in So Cal, and I am familiar with how this area can snap back with a vengeance on any economic turnaround."...
Since having previousily spent the majority of my active life in the "Southwest Desert Region" I can attest to the fact that it "Tis the season" for some sales, accessories, etc. to ramp up there for companies such as San West... Holiday sales from/for all year round riding, (golfing included, chuckle), with exceptionally beautiful weather this time of year and running into the spring, eh?...