Replies to post #192376 on NeoMedia Technologies, Inc (NEOM)

[Vercingetorix]

Like I said, its smart and well-written articles like the one Mary Cronin wrote that will eventually get the word out.. PRs can only go so far.

[kokonutguy]

Hmmmm, Mary Cronin.

She's with Auster Capital Partners.

http://www.austercapitalpartners.com/Affiliates.php

[le-bon ton-roule]

Let’s see what those eight cylinders might be for mobile barcodes – of any variety – to push the vehicle up the steep “recurring revenue” mountain.

1. Underlying technology functions well
2. Devices have either the readers or cameras to enable the consumer to grab and use the codes
3. Retailers have proper scanners at POS (airlines, shops, restaurants, coffee shops, etc.)
4. The data scanned is integrated into the POS systems for pricing, marketing and analysis by the retailers
5. Business models are established and contracts signed that enable revenue sharing
6. Brand marketers understand how to incorporate barcode offers into their interface to their consumers
7. The agencies supporting those brands understand and can engineer campaigns leveraging dimensional barcode technology and fully optimizing its promise to capture billions of consumer behavioral actions that can be used to design even more successful target offers in the future
8. Networks carrying these transactions have the reach and security to ensure that the technology works everywhere, at anytime, without breaching the subscriber trust
http://www.specosys.com/topics/smart-products/articles/66587-2-d-barcode-ecosystems-finally-getting-smarter.htm
Cynthina Artin is Managing Director at Auster Capital Partners. To read more of her articles on TMCnet, please visit her columnist page.
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