Great 3rd visit AC... Matches Lornes observations...
Winning Brands Senior Vice President, Lorne Kelly, comments on how the least likely pockets of interest can be the most surprising in uptake, reinforcing Winning Brands' goal that Winning Colours Stain Remover becomes a household name in America: "I was in Cleveland yesterday performing a field audit of our convenience store placements. Some of these are very basic settings, yet I personally had evidence of an entire box of 12 bottles being sold-out in days, in more than one location. Stains, in particular, are unwelcome in all households. No one likes them. It's terrific that Trader Horn Stores understands this about its customers and wants the best for them. We have the most convenient solution available. It's that simple."
I bet these sales are due to how many stains we get in our cars on the way to work, or at work... After people see Winning Colours on the counter a few times, they will remember it when in need. Some of these people are in the same store every single work day. branding! branding! branding!
Having it in the vehicle or on the desk at work is a great place for sharing/word of mouth... Its a pretty common/natural scenario to see a friend/coworker spill something on themselves and say, "I have something for that"...
...and the snowballs gains a little more momo...
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