I would say it is bigger than the PR made it look. The etc cabinet that you can switch out easily for another color or style will appeal to homeowners as well as hospital/retirement home/institutional and rental buyers. Especially if it was cost effective.
SKU Numbers are the numbers you see under neath the bar code on the product.
The bar code and the SKU Identify the product and allow the computer to find the item and price on the Retailers computer system and manage the volume and sales price of the product no two SKU numbers are alike they are usually 10 to 12 digit numbers. Its a tracking system that follows the product from its source throughout the wide range of retailers and markets it will confront on its way to the purchaser. Its used when reordering and ordering and has all the significant data on the manufacturer. The more you see the SKU on the retailers sales sheets the bigger the public interest in the product. They can balance the sales against the orders by the SKU and the product is reordered automatically when entering and leaving the system.