I assume by SP you mean me??
If not sorry, but here is my answer to your question.
Companies don't usually bump their sales by 700% in two years. Especially after a year in there where they drastically cut expenses. Cuts like that usually impede production capabilities and obviously sales capabilities as well.
As you can read in their first quarter fins for 2009 "management has significantly reduced the company's workforce to the minimum level possible and has cut all other related expenses where possible."
Now the company obviously had to make those cuts after the disaster that was 2008. But they were still in reduction mode in first qtr. 2009. Companies that reduce like that have a hard time going into boom mode almost immediately after.
Looking at the order situation. The 10,000 unit order may not even exist anymore. It is entirely possible that the whole thing fell apart or it got put on a major hold. It wouldnt be the first time this has happened to EXPH. If you read more of the 2009 first qtr financials you will see that as recent as first qtr. they had a customer holding back orders.
The Lowe's order seems a bit odd too. Lots of updates on that one, yet nobody seems to be able to go to a Lowe's store and identify exactly which fixture it is. Of course the common explanation is that there is an NDA in place. Could be. But one has to ask what kind of NDA allows a company to say that they have orders from a company, how many stores they are for, what the terms are, but they cant say what they are selling them? Especially when that product is a store fixture. Something that has no patent, trademark, or any other glaring IP issues. That just doesnt really make a lot of sense. My guess is that EXPH is not very interested in releasing what it is or how much it costs.
2010 sales guidance better have some real substance to it. The company could come out and say they are going to do 25 million and the PPS will barely move. If they come out and say 25million with exact plans, how many people are in the sales force, weekly quotas, etc etc the PPS will move nice when the first milestone that was announced is hit.
If they say that Etc. will do 10 million and break down a plan for that and then release firm data that shows they are hitting their plan people will eat it up. Combine that with financials on pinksheets in a timely manner that reflect that and it will fly.
Right now you just have too many what ifs, maybes, hail marys, hope so's, and "soon".
I cant believe people actually look at this info and say things like "how can the price be so low?"
Pretty easy to see why if you read the last 50 PRs. Lots of promises, little follow through, and certainly not even a hint of a reported dollar trail that shows any of it to be true.
No money trail, no PPS rise.
News 
Market Data 
Discover 
