When I try to figure out why the company does things the way they do I remember that Kevin is a very successful marketer with many high profile connections. I don't think twice about it.. just my opinion.. So far whatever they are doing is working.
Ya, wow lol...didn't even notice that. It pops up between pages 6 & 7 in the PDF. I managed to get a screen capture of it after a few tries. I uploaded it here if you would like to get more than a 1/2 second look:
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