The potential is there. Getting companies to invest in start-up or new technology is complicated. They all have to answer for where thier dollars are spent. The fact that these companies appear to be willing to look at the BEHL solution is very encouraging.
I work in manufacturing, and a new product can take several years to actually reach the marketplace (and we are a proven, international, and publicly traded company).
JMO... but to me BEHL is worth the risk. The reward no longer seems to be just one PR away, but steady growth and execution of the business plan will work for me.