ID Supermoney, no I was taking the 'average' price of all the products, as I said in my post. It's hard to get an average, so I went with $10. Puddles Pals is less, the 3 pack car wash sponge is more, so $10 average. However, as was pointed out to me, SPNGE claimed their products were in 40,000 stores. Well, if you believe that, then the average number of sponges sold in each store is somewhere around 2. At just an average of 2 per store average, then $70M would be reasonable.